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Not surprisingly, Aversano has a very bullish outlook on the future of NFTs: "Artists can take the power back and put their art in a platform that will actually help them be abundant financially.You are only minutes away from enjoying PortraitPro! Windows or Mac. "I'm willing to spend half my money to be part of that." "I was like, 'OK, I'm gonna buy this and really represent the CryptoPunk community because they've been the ones that supported me, trusted me and believed in me, so I want to show them that I believe in, support and trust this community, too," he says. The community of CryptoPunk collectors has been supportive of his work, Aversano says, and he, in turn, wanted to purchase a CryptoPunk of his own to support them too. In May, he spent over $43,730 - which was a large majority of his NFT income up to that point - to buy a CryptoPunk. Rather than keep the profit, he donated all proceeds back to the NFT community through the Sevens Foundation, he says.Īversano has also collected a few NFTs himself. He sold his last "Twin Flames" portrait as an NFT for $35,280 during a Sotheby's auction on June 10. Along with his work as an artist, he is the co-founder of Save Art Space, a non-profit that brings community art to public spaces, and has donated portions of his NFT sales to charities. For him, that has provided a sense of financial stability.Īversano also prioritizes giving back. "Royalties off of every sale is passive income for artists," Aversano says. Though that is far greater than what Aversano has taken in, he is able to continue to profit from the continued sales volume through royalties, which he says is crucial for artists. The total sales volume for "Twin Flames," including the value of resales, is over $565,000 as of Friday, according to NFT platform OpenSea. Like most artists in the space, Aversano requires a royalty of at least 10% on secondary sales of his NFTs.
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Due to smart contracts, or collections of code that carry out a set of instructions on the blockchain, creators can earn additional compensation from secondary sales of their NFTs. One thing that stood out to Aversano was the fact that he could continue to earn royalties on his portraits after they had been sold as NFTs. "He opened my eyes" to the world of NFTs, Aversano says. Aversano may be able to sell the entire collection to an institution later on, he said, but in the meantime, he could sell digital versions of his photography as NFTs. Instead, the collector recommended Aversano keep his physical "Twin Flames" collection rather than sell it. "I reached out like, 'Hey man, if you bought the CryptoPunk for that, would you want to buy 100 pictures for $100,000? You just spent more on a JPEG,'" Aversano says.
Aversano hoped to pitch him to buy all the physical portraits in the "Twin Flames" collection. He messaged the collector after noticing he bought a CryptoPunk NFT for six figures. "Why wouldn't any artists want to be on this?" Aversano asks.Īversano learned about NFTs earlier this year after speaking to a notable collector in the space. "I was like, 'I'm putting my art on the blockchain because this is a tool," since it allows artists to tokenize, own and profit from their pieces. "I was the first NFT portrait photographer ever on the blockchain," the 28-year-old says. For the series, Aversano photographed 100 sets of twins in honor of his fraternal twin.
It has also led to an additional source of income for many creators.Īversano, known for his portrait photography, was able to sell all 100 portraits in his "Twin Flames" collection as NFTs between February and June, earning him more than $130,000 in around five months, he tells CNBC Make It.
Each NFT can be bought and sold, just like physical assets, but the blockchain allows for ownership and validity of each to be tracked.